Zoopla.co.uk builds on Thinkproperty.com

Zoopla has bought Thinkproperty.com from the Guardian Media Group. In a sign of the teams you could read about this consolidation in the UK property portal market in the Zoopla blog.

Zoopla don’t just get a great brand. They’ve managed to secure themselves as the exclusive search partner for the Guardian.co.uk.

We agree with the wise words of Property Owl who hoot that there are still too many portals and that Zoopla now face the challenge of the integration. In particular Property Owl’s suggestion that an industry wide standard on property feeds would is an interesting idea and worth looking at.

What does all this mean to you?

It means that there are still loads of places for you to discover houses for sale. The fact there is need for consolidation suggests that the current levels of competition are just not sustainable so we might see some reduction in choice and incentives over the next few months but savvy ‘zilla house hunters will still be checking online for years to come.

Related posts:

1. Choosing a different kind of security
2. Tune on, tune in and switch off
3. What happens when all the old people die?
4. Rent-boys and rent-girls